AI has become a must-have for any company looking to make progress in this age of technology. Almost any interaction with a company today involves the use of AI, and as time goes by, AI is going to take over most functions currently being run by human beings. What are these ways that companies are using AI in conducting their operations? Let us take a look:

Customer Service

Any call placed to a service provider is received by an automated machine which then proceeds to record the customer’s issue. Normally, the machine is programmed with different responses which the caller can select by pressing numbers on the phone. One advantage of this is that many customers can be served simultaneously by one machine, unlike a human customer representative who can only attend to one customer at a time.

Banking

Many banks have slowly started phasing out human tellers in their branches, and replacing them with computerized teller machines. Already, automated teller machines (ATMs) have eliminated the need to visit a bank to withdraw money. Banks have gone further and introduced self-service teller machines where customers can make deposits and get a receipt on a machine in less than 5 minutes. With this, customers need not worry about long queues at the bank when they need to make deposits. All they need is to place money on a machine and key in their details.

Customer Research

Companies have adopted robotics to establish the best goods and services to present to their customers. In order to do this, they use data trails left behind after customers use credit cards to make purchases. By using AI to track different demographics of customers, companies can accurately determine and predict the spending habits of each customer. In this way, AI can also be used to identify the best direction that a company should take by showing the goods and services that are not popular with customers.

Advertising

AI has been a key tool in identifying the most effective form of marketing of goods and services. By studying the browsing habits of individuals, companies can tailor-make advertisements meant for different audiences. If an individual frequents sites dealing with cars, machines and bikes, AI can point out that this individual would be a good prospect for car sellers. This use of AI saves money and time by streamlining ads and only sending them to relevant parties.

Security

Airlines use AI to screen passengers and maintain smooth operations at points of entry and departure in airports. A visit to a departure gate reveals AI in action; a computerized screen can read facial features using facial recognition software and relay the results to a database which brings up the person’s entire bio profile. This smart screening not only saves time but ensures minimal room for error that would occur if the screening were done by actual humans.

The reach of AI/robotics cannot be pushed aside. Everyday, companies are looking for more ways to digitize their operations and reduce their workforce while maintaining efficiency. One advantage of AI is that it is not prone to circumstances that affect normal humans- it can work day and night.